Tricia Smith Edris is the chief consumer officer and senior vice president for AdventHealth. Tricia leads AdventHealth’s consumer initiatives and provides executive oversight for consumer research, innovation, experience, and digital strategy.

Tricia has 30-plus years’ experience at AdventHealth in various roles including managing the enterprise service excellence program, leading the adoption and integration of the Malcolm Baldrige Criteria for Performance Excellence along with overseeing the patient safety and performance improvement for the system and overseeing planning, business development, marketing, public affairs, innovation, and strategic partnering.

Prior to her current role, Tricia served as the chief strategy officer for the Central Florida Division of AdventHealth. Tricia holds a Bachelor of Arts degree in English from Rollins College and served for 13 years as a member of the Board of Examiners for the Malcolm Baldrige National Quality Award.