Becca Lococo, PhD, Vice President, Optum Advisory Services –  Becca Lococo, PhD, has over 15 years of experience empowering hospitals, payers, and physicians to transform health care through consumerism, strategy development, cost reduction, and new payment models. Becca has proven success designing business solutions that improve customer satisfaction and increase organizational revenue. Her areas of expertise include operational optimization and consumerism and growth strategy.