BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Scottsdale Institute - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://development.scottsdaleinstitute.org
X-WR-CALDESC:Events for Scottsdale Institute
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250917T130000
DTEND;TZID=America/Chicago:20250917T140000
DTSTAMP:20260615T045702
CREATED:20250902T183645Z
LAST-MODIFIED:20251020T215630Z
UID:71985-1758114000-1758117600@development.scottsdaleinstitute.org
SUMMARY:WEBINAR | Beyond the Digital Front Door How MUSC Transformed Patient Acquisition Through Bold Design and Risk-Taking
DESCRIPTION:Matt Blosl\, Chief Executive Officer\, DexCare Health. Health systems often talk about their “digital front door\,” but too often\, the experience patients find there is confusing\, transactional\, and uninspired. The Medical University of South Carolina (MUSC) decided to take a different path. In this webinar\, Crystal Broj\, Chief Digital Transformation Officer\, shares how MUSC challenged industry norms\, reimagined the patient journey\, and dramatically accelerated new patient acquisition. By prioritizing design\, ease of use\, and a willingness to take risks\, MUSC created a digital experience (and chose partner DexCare) that not only meets patient expectations but positions the organization as a true innovator in digital healthcare. Attendees will leave with insights on how to stand out in a competitive market by delivering digital experiences that attract\, convert\, and retain patients.
URL:https://development.scottsdaleinstitute.org/event/webinar-beyond-the-digital-front-door-how-musc-transformed-patient-acquisition-through-bold-design-and-risk-taking/
CATEGORIES:2025,AI,Artificial Intelligence,Business Operations,CIO,Clinical Informatics,CMIO,CNIO,CTO/VP Apps,DexCare,Digital Health & Virtual Care,Digital Health & Virtual Care,Financial Management,IT Practice & Delivery,Leadership,Population Health & Value-Based Care,Webinar
END:VEVENT
END:VCALENDAR